About

I build software, design brand systems, and publish long-form essays on leverage, philosophy, clear thinking and whatever else i find intresting. My work sits mid way between technical execution and strategic design... part engineering, part design studio, part intellectual sandbox

The Write Path

Business, philosophy, psychology, and everything in between

The Write Path is my newsletter. It is where whatever I am actually thinking about that week ends up — the work, the people doing it, and the ideas sitting under both. 24,000 founders read it, and that number keeps going up.

Readers

What my readers and clients have to say about The Write Path

I really enjoyed reading your piece, especially the one Michael Burry restacked on Price's Law. It was genuinely eye-opening.
The 5th Employee
thanks, you wrote the first article that i've read in full in a while — clear, direct, actionable, informative, entertaining! much appreciated!
Kristen Ericson Ripberger
…All the noise out there and tips and tricks were really confusing and then I stumbled on to The Write Path… It also made me feel like trying to grow in a way that more matched my personality and not having to be fake was very refreshing.
THE EDIT by Jenni
I love this guy's posts.
Steve French • Ink
I support the work because true honesty is very hard to come by nowadays. I believe we need to support each other, and keep the corporations from owning our thoughts.
dr.shapiro
Encouragement for the writing journey, reminding me that the process matters more than the product.
The Slow Re-membering
…I couldn't remember who wrote it, only that it was on Substack. So I went to Substack to look back and instead saw your post about writing to decide what you think. Mind Blowing!
James
Thanks for describing Price's Law. This is information that I can use. Applying Price's law along with the Pareto Principle, I can operate more efficiently.
Ron Johnsey
A great author writing about different topics, but mostly good philosophy and motivation
Mostly Within Two Sigma
I gladly support The Write Path because your writing is truly a remarkable work of art. Very well thought through and pure talent. Would vouch for you any day.
Susan Mathenge
I love your essays and style of writing, which is clear and in simple language… free of unnecessary sentiment and opinion.
Suniti
Kaguura writes about taste, judgment, and the unjustifiable parts of being human in an AI world. Different lane, same root question.
The Self-Authored Life

Work with me

Bring me in on the hard part

Product and engineering for teams who already know what they want and need someone to make it real. Or for the ones with three plans on the table who need help working out which one is worth building.

See what that looks like